Five group projects from IE Business School, 2025 to 2026. Open one for the full story, then open the deck we presented.
Digital Innovation in Fashion
Patagonia LoopID
Patagonia's Worn Wear resale program spent 15 to 20 minutes verifying and pricing each used item, while counterfeits flooded the market. We designed a Digital Product Passport: an NFC chip in every garment that shows where it was made, what it is made of, every repair and its resale value, stored on blockchain. The idea: stop selling products, start managing assets.
15 min to under 2Worn Wear processing time per item, with a chip that costs under $1 a unit
Supply Chain Transformation
Oatly
Oatly sits between two supply chain models. We placed it on the maturity curve and wrote a five-year roadmap: protect the oat base IP, run a cloud ERP for real-time demand, and forecast from outside in.
5 yearsRoadmap, ending in modular plug-and-play manufacturing
Brand and Marketing Strategy
Estrella Galicia
Loved in the north, under-bought in Madrid, Barcelona and Valencia. A 5C and 4P analysis led to a national campaign for the brand's 120th anniversary: limited-edition city bottles, bar and terrace activation, outdoor ads and a loyalty game.
120thAnniversary campaign: Nacida en Galicia, Disfrutada en España
Operations and Forecasting Risk
Sport Obermeyer
Over $5M of skiwear production was committed four months before retailers gave any data. We recommended delaying commitments until after the trade show, keeping fabric undyed longer, and sourcing risky styles for flexibility and safe ones for cost.
$5M+Committed before any real retailer data
Data and Sports Analytics
Champions League goals
Which game statistics actually predict goals? We took 36 European teams from the Champions League and ran a backward-elimination regression. Only two variables survived: attempts on target and possession. The model explains over 70% of goals scored.
R² 0.72Share of goals explained by shots on target and possession, 36 teams